Sony Unveils PlayStation Stars Loyalty Program

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In addition to revamping PlayStation Plus, Sony has also overhauled its loyalty rewards. A new blog entry details the result, now called “PlayStation Stars.” This new loyalty program is free to join and doesn’t require a payment or purchase to qualify. It combines traditional rewards with the community challenges PlayStation uses to engage its fans.

Once they join, PlayStation Stars members will earn rewards by completing campaigns and activities. The activities include things like a “Monthly Check-In” that simply requires members to play a game to receive a reward. Some activities may require a member to win a tournament, earn a specific in-game trophy, or be first in their time zone to “platinum” a blockbuster title (by earning all its available Trophies).

The rewards that PlayStation Stars members can win range from loyalty points to “digital collectibles.” Loyalty points are like points in many other brand reward programs and will be redeemable in a catalog for prizes. The prizes include PSN wallet funs, PlayStation Store merchandise, and more. The “digital collectibles” are new to the program. They’re described as “digital representations” of things like figurines of iconic characters and PlayStation hardware.

Sony was quick to clarify to The Washington Post that the PlayStation Stars “digital collectibles” are not related to blockchain, cryptocurrency, or NFT technologies. Grace Chen, Vice-President of Network Advertising, Loyalty, and Licensed Merchandise, said, “It’s definitely not NFTs. Definitely not. You can’t trade them or sell them. It is not leveraging any blockchain technologies and definitely not NFTs.”

The Sony PlayStation Stars reward program is in development and does not have a specified release window. PlayStation All-Stars Battle Royale remains exclusive to the PS3 and PS Vita.

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