Bandai Namco Group has announced that it’s changing its logo as well vision and purpose to better position itself in a highly competitive, and “rapidly changing” global market with diverse consumer interests and needs.
According to a press release, the company wants to build brand value, increase visibility in multiple regions, and make its purpose and existence known.
President and Representative Director, Masaru Kawaguchi, wrote:
Bandai Namco’s Purpose expresses the reason for our existence and why we conduct our businesses and corporate activities. Its wording was developed based on internal and external surveys, as well as discussions among employees from around the world. From April 2022, our Purpose will be the ultimate definition of who we are as a company and will shape the vision and strategy of our next Mid-term Plan.
Fun for All into the Future
Bandai Namco exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we’re working to create a brighter future for everyone.
The new logo will mainly be used in corporate correspondence, and apparently reflects the aforementioned purpose. Kawaguchi said that the current logo represents the fusion of Bandai and Namco, which happened over 15 years ago.
“The new logo’s speech bubble motif, ‘Fukidashi’ in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas,” Kawaguchi explained. “The speech bubble also represents Japan’s manga culture that has become so popular everywhere. The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco.”
The magenta color represents fun and diversity.